Greedy genius™
Founded in 2005, Greedy Genius™ is a multi-part project that encapsulates a lifestyle fashion brand and online community. Founded by Brandon Chang and Nick Loftis, Greedy Genius draw's from our individual lifestyle, attitude and diverse personal influences to create a unique perspective on fashion and street culture. Style inspiration comes from late 80 & 90's hip hop, indy skate & pop culture re-mixed with vision of a global traveler.
Today the line consist's of GREEDY GENIUS™ trademark lifestyle footwear collection, graphic t-shirts, headwear and accesories. In 2008, Greedy Genius™ launched a women's sneaker program entitled La Femme GN$. Greedy Genius™ also operates several sub-brands under the names, PRVLG, GN$, DON'T BE MI$LED & THEROOTOFALLEVIL.
Known for producing premium quality products and providing lifestyle influenced designs Greedy Genius is carried in almost every major city, by over 350 of the most prestigious sneaker and streetwear shop's in the world. In addition, Greedy Genius™ has worked with several internationally recognized companies like Toyota, AT&T, Proctor & Gamble as well as with artist's like Bun B,Travis Barker, JJ Lyn, Pimp C (r.i.p.), Martin Yat Ming, Sunny Lau, Lupe Fiasco, Reach & Yasumasa Yonehara. Notable editorial press coverage for Greedy Genius includes articles in LA Times, The Wall Street Journal, FHM, Vapors, Antenna, Alive Magazine, Hypebeast & Nicekicks.com.
Greedy Geniu$ ™ personifies the spirit of a champion; the drive to succeed without following all the rules that society has set in place. Our consumer is the person who is in pursuit of their dreams and regardless of the obstacles will achieve their goals.
News
Each week (more or less and usually on monday) we release a newsletters to family and friends to share ideas, hype upcoming events and pass along information related to fashion and design. Get on the mailing list for exclusive offers and content.
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